Optimizing Your Employer Brand
PRESENTATION INFORMATION AND OBJECTIVES:
A strong employer brand is the foundation of an engaged workplace and an effective recruitment strategy. Taking control of your employer branding can be a critical differentiator in helping your organization attract and retain the top talent it needs to succeed. Is your organization optimizing its employer brand? Join us for a look at employer branding, courtesy of Glassdoor expert, Hannah Maslar, followed by rich, roundtable discussions of strategies that will help your organization take control of its employer brand.
Hannah Maslar is a Product Marketing Manager at Glassdoor in San Francisco. Her primary focus is developing B2B sales collateral, building out their comprehensive client success programing, discovering new content storage and communication tools to better connect the Glassdoor sales, marketing, and product teams. She has held roles in sales, operations, sales training, and product marketing across a variety of industries.
Hannah is a native of Northern Virginia and holds a Bachelor of Science in Business Marketing and minor in International Business from Virginia Tech.