Purpose + People + Values

Your businesses' superpowers and higher profits lie within your purpose, your people, and your values.

Our lives were upended due to the global pandemic that shut down businesses and rocked our worlds in ways we’d never have been able to anticipate. Millions of people lost their jobs and women exited the workforce in droves.  Then came the “Great Resignation” and the “Quiet Quit”, all in the midst of an impending recession, global political instability and war. No industry was spared - in fact, it’s harder than ever to attract and retain talent. Yet, some companies thrived beyond their wildest dreams. What was the reason that these companies were able to thrive and grow, while others languished?   

The short answer: CULTURE.

Shaara will share stories and case studies from her new book, “The Conscious Workplace: Fortify Your Culture to Thrive in Any Crisis”, spotlighting high profile companies, clients and her own workplace experiences on the importance of workplace culture and how investing in people, purpose and values helps build a truly resilient and profitable business, no matter how large or small.

Key Takeaways:

1.  Identify what culture is – and what it isn’t

2.  Understanding the common types of workplace cultures

3. The mindset shift needed to move from a profits-focus to purpose-focus

4. Sustainable strategies for leaders to build an intentional, thriving workplace culture

  Paula Brand, MS, GCDF, CSNS, CPRW, JCTC

Global Career Coach & Consultant

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Speaker, Trainer, Facilitator

Paula Battalia Brand, founder of Brand Career Management, is a Global Career Coach & Consultant, LinkedIn Expert, Speaker, Trainer and Author with a background in human resources, workforce development, training and career counseling. She speaks to groups and provides individual career coaching on using LinkedIn effectively, managing a successful career and navigating through career transitions with a focus on empowering mid-career women to achieve career satisfaction.

Organizational clients have included the World Bank Group, the Caribbean Development Bank, and the Executive Educations programs at Johns Hopkins University (JHU).  She has spoken at many colleges in the Washington DC area including the Robert H. Smith School of Business at the University of Maryland and the School of Advanced International Studies at JHU. 

Her formal education includes a master’s degree in Applied Psychology (Industrial/Organizational) from the University of Baltimore and a bachelor’s degree from UNC- Greensboro.  Additionally, Paula has earned four industry certifications including Global Career Development Facilitator, Certified Salary Negotiation Specialist, Job and Career Transition Coach and Certified Professional Résumé Writer.

Paula recently released her first book on navigating career transitions titled The Purple Parachute: A Woman’s Guide to Navigating the Winds of Career Change. This DIY guidebook walks you through a step-by-step process to learn about yourself and move you through career transitions successfully.  Learn more about Paula’s book at http://www.purple-parachute.com/. You can learn more about Paula at www.brandcareermanagement.com.