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    • Friday, April 14, 2023
    • 8:00 AM - 11:00 AM
    • Tower Club Tysons (8000 Towers Crescent Dr Suite 1700, Vienna, VA 22182)

    Purpose + People + Values

    Your businesses' superpowers and higher profits lie within your purpose, your people, and your values.

    Our lives were upended due to the global pandemic that shut down businesses and rocked our worlds in ways we’d never have been able to anticipate. Millions of people lost their jobs and women exited the workforce in droves.  Then came the “Great Resignation” and the “Quiet Quit”, all in the midst of an impending recession, global political instability and war. No industry was spared - in fact, it’s harder than ever to attract and retain talent. Yet, some companies thrived beyond their wildest dreams. What was the reason that these companies were able to thrive and grow, while others languished?   

    The short answer: CULTURE.

    Shaara will share stories and case studies from her new book, The Conscious Workplace: Fortify Your Culture to Thrive in Any Crisis, spotlighting high profile companies, clients and her own workplace experiences on the importance of workplace culture and how investing in people, purpose and values helps build a truly resilient and profitable business, no matter how large or small.

    Key Takeaways:

    1.  Identify what culture is – and what it isn’t

    2.  Understanding the common types of workplace cultures

    3. The mindset shift needed to move from a profits-focus to purpose-focus

    4. Sustainable strategies for leaders to build an intentional, thriving workplace culture

      Shaara Roman is an award-winning entrepreneur, author, board member, and former CHRO. Through her consulting business, writing, speaking and teaching she consults with leaders to create healthy workplaces by helping them build compelling cultures, design effective organizations and align their people programs to meet business goals. Her global upbringing has instilled a desire to build bridges between different kinds of people and propelled her to launch her business in 2016. 

      Shaara is a frequent speaker on the topics of creating inclusive organizational cultures, the future of work, women in entrepreneurship and leadership. Her book, “The Conscious Workplace provides rich business insights to help leaders transform their companies by building purpose-led, people-centric, and values-driven cultures and shows leaders of all levels how to strengthen their business to thrive in any crisis.

      Shaara received an MBA from Georgetown University, where she is also an adjunct professor for the HR management program. She is an advisor and board member to several for-profit and non-profit organizations and lives in Arlington, Virginia.

      Registration includes a copy of Shaara Roman's book

      "The Conscious Workplace: Fortify Your Culture to Thrive in any Crisis"


      8:00am - 9:00am - Registration, Hot Breakfast & Networking

      9:00am - 10:30am - Program 

      10:30am - 11:00am - Networking

      • Friday, September 08, 2023
      • 8:00 AM - 11:00 AM
      • The Tower Club (8000 Towers Crescent Dr Suite 1700, Vienna, VA 22182)
      Engage with career expert Paula Brand in this interactive session Wisdom from The Purple Parachute. She will share the A.S.T.E.R. Career Model process, which stands for Assess, Seek, Test, Execute and Repeat.  This model can help your organization’s employees understand where they are in the career development process to ensure that your talent is in the right place. It can also provoke personal insights to challenge your own career development.  
      • Learn more about the inspiration for the book and how it is helping others.
      • Discover a practical career development model to help you and your employees move forward in their careers. 
      • Apply the model and insights to your own career to see how they can work for you.

        Paula Brand, MS, GCDF, CSNS, CPRW, JCTC

      Global Career Coach & Consultant


      Speaker, Trainer, Facilitator

      Paula Battalia Brand, founder of Brand Career Management, is a Global Career Coach & Consultant, LinkedIn Expert, Speaker, Trainer and Author with a background in human resources, workforce development, training and career counseling. She speaks to groups and provides individual career coaching on using LinkedIn effectively, managing a successful career and navigating through career transitions with a focus on empowering mid-career women to achieve career satisfaction.

      Organizational clients have included the World Bank Group, the Caribbean Development Bank, and the Executive Educations programs at Johns Hopkins University (JHU).  She has spoken at many colleges in the Washington DC area including the Robert H. Smith School of Business at the University of Maryland and the School of Advanced International Studies at JHU

      Her formal education includes a master’s degree in Applied Psychology (Industrial/Organizational) from the University of Baltimore and a bachelor’s degree from UNC- Greensboro.  Additionally, Paula has earned four industry certifications including Global Career Development Facilitator, Certified Salary Negotiation Specialist, Job and Career Transition Coach and Certified Professional Résumé Writer.

      Paula recently released her first book on navigating career transitions titled The Purple Parachute: A Woman’s Guide to Navigating the Winds of Career Change. This DIY guidebook walks you through a step-by-step process to learn about yourself and move you through career transitions successfully.  Learn more about Paula’s book at You can learn more about Paula at


      Speaker's book is included with registration and attendance!

      The Purple Parachute:

      A Woman's Guide to Navigating the Winds of Career Change



      8:00am - 9:00am - Registration + Breakfast + Networking

      9:00am - 10:30am - Program + Breakout Session

      10:30am - 11:00am - Networking

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    Friday, February 03, 2017 Addressing Pay Equity in an Environment of Increased Scrutiny
    Thursday, January 26, 2017 Non-Profit Consortium Event: Got Toxic Work Conflict?
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    Thursday, September 15, 2016 Non-Profit Consortium Event: To Payroll and Beyond: Changes in the Legal Landscape and Their Impacts on the Non-Profit Employer
    Tuesday, June 14, 2016 HRLF Annual Social
    Friday, May 20, 2016 HR In the C-Suite: It's a Partnership
    Thursday, May 19, 2016 HRLF Non-Profit Consortium Event: Capacity Building
    Tuesday, May 03, 2016 HRLA VIP Reception
    Thursday, April 21, 2016 HRLF Non-Profit Consortium Event: Beyond HQ: Building your HR Team
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    Thursday, March 17, 2016 HRLF Non-Profit Consortium Event: HR Through the Lens of Risk Management
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    Thursday, February 04, 2016 Award Application Boot Camp - February
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    Friday, January 08, 2016 Award Application Boot Camp - January
    Wednesday, December 16, 2015 Award Application Boot Camp - December
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    Thursday, November 19, 2015 HRLF Non-Profit Consortium Event: Talent Assessment
    Thursday, November 19, 2015 Award Application Boot Camp - November
    Friday, November 06, 2015 From Player to Coach
    Thursday, October 15, 2015 HRLF Non-Profit Consortium Event: Modernize Performance Management
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    Thursday, September 17, 2015 HRLF Non-Profit Consortium Event: ADA
    Tuesday, June 09, 2015 HRLA 14th Annual Gala
    Tuesday, June 02, 2015 HRLF Annual Social
    Friday, May 22, 2015 HRLF Program: Leading with Grit and Creativity
    Thursday, May 21, 2015 HRLF Non-Profit Consortium Event: Kill two birds with one stone: Mapping key processes and identifying Decision Rights
    Thursday, April 16, 2015 EVENT CANCELLED - HRLF Non-Profit Consortium Event: HR Executive Brand – It is all about us!
    Friday, April 10, 2015 HRLA Educational Workshop
    Friday, April 03, 2015 HRLF Program: Improve Workforce Retirement Readiness with Behavioral Economic Techniques
    Thursday, March 19, 2015 HRLF Non-Profit Consortium Event: How to build a more effective team using the StrengthsFinder® Profile
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    Thursday, March 20, 2014 The Greatest Programs and Best Practices - Nonprofit Consortium Event
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    HR Leadership Forum [HRLF]

    1530 Key Blvd, Suite 904

    Arlington, VA 22209


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