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Webinar: Measuring the New Corporate Currency: Purpose, Culture, and Employer Brand

  • Friday, June 05, 2020
  • 11:00 AM - 12:00 PM
  • Webinar


Registration is closed
In this era of continuous disruption, any corporation can go from relevant to irrelevant—as well as from irrelevant to relevant—faster than at any other time in history. The COVID-19 pandemic has only exacerbated the situation.

With that in mind, the Institute for Corporate Productivity (i4cp) interviewed dozens of CEOs and directors of public boards to ascertain the human capital data and information they find most valuable in executing their roles and to gain their perspectives on how companies should leverage workforce and culture metrics in the future in order to better govern.

In this forward-looking session, i4cp CEO Kevin Oakes & Chief Research Officer Kevin Martin will explore what the research revealed: a New Corporate Currency—a composite of purpose, culture, and brand—what it means for HR leaders, and what they can be doing to measure, monitor, and manage their corporate currency.

Attendees will also receive a digital copy of the research.


i4cp is the leading authority on next practices in human capital, an produces more related research than any other firm on the planet. Kevin Oakes and Kevin Martin help guide i4cp's objective to bring these next practices to life. Both Oakes and Martin also advise corporate and human resources leadership teams, and are well known for their expertise across a broad range of topics ranging from talent risk management and corporate culture, to human capital strategy and organizational agility. They have been cited in leading business media, including Forbes, The Wall Street Journal, Fast Company, Harvard Business Review, Inc. Magazine, Bloomberg, the Financial Times, and on CNBC.

Date and Time: Friday, June 5, 2020, 11:00 am ET; 8:00 am PT

There is no charge to attend this event.

Webinar Login and Instructions will be included in your confirmation email. 

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