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Chase Purpose, Not Profits to Build a Thriving Culture

  • Friday, April 14, 2023
  • 8:00 AM - 11:00 AM
  • Tower Club Tysons (8000 Towers Crescent Dr Suite 1700, Vienna, VA 22182)


Registration is closed

Purpose + People + Values

Your businesses' superpowers and higher profits lie within your purpose, your people, and your values.

Our lives were upended due to the global pandemic that shut down businesses and rocked our worlds in ways we’d never have been able to anticipate. Millions of people lost their jobs and women exited the workforce in droves.  Then came the “Great Resignation” and the “Quiet Quit”, all in the midst of an impending recession, global political instability and war. No industry was spared - in fact, it’s harder than ever to attract and retain talent. Yet, some companies thrived beyond their wildest dreams. What was the reason that these companies were able to thrive and grow, while others languished?   

The short answer: CULTURE.

Shaara will share stories and case studies from her new book, The Conscious Workplace: Fortify Your Culture to Thrive in Any Crisis, spotlighting high profile companies, clients and her own workplace experiences on the importance of workplace culture and how investing in people, purpose and values helps build a truly resilient and profitable business, no matter how large or small.

Key Takeaways:

1.  Identify what culture is – and what it isn’t

2.  Understanding the common types of workplace cultures

3. The mindset shift needed to move from a profits-focus to purpose-focus

4. Sustainable strategies for leaders to build an intentional, thriving workplace culture

    Shaara Roman is an award-winning entrepreneur, author, board member, and former CHRO. Through her consulting business, writing, speaking and teaching she consults with leaders to create healthy workplaces by helping them build compelling cultures, design effective organizations and align their people programs to meet business goals. Her global upbringing has instilled a desire to build bridges between different kinds of people and propelled her to launch her business in 2016. 

    Shaara is a frequent speaker on the topics of creating inclusive organizational cultures, the future of work, women in entrepreneurship and leadership. Her book, “The Conscious Workplace provides rich business insights to help leaders transform their companies by building purpose-led, people-centric, and values-driven cultures and shows leaders of all levels how to strengthen their business to thrive in any crisis.

    Shaara received an MBA from Georgetown University, where she is also an adjunct professor for the HR management program. She is an advisor and board member to several for-profit and non-profit organizations and lives in Arlington, Virginia.

    Registration includes a copy of Shaara Roman's book

    "The Conscious Workplace: Fortify Your Culture to Thrive in any Crisis"


    8:00am - 9:00am - Registration, Hot Breakfast & Networking

    9:00am - 10:30am - Program 

    10:30am - 11:00am - Networking

    HR Leadership Forum [HRLF]

    1530 Key Blvd, Suite 904

    Arlington, VA 22209

    (571) 316-0227‬

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