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The Purple Parachute: A Guide to Navigating the Winds of Career Change

  • Friday, September 08, 2023
  • 8:00 AM - 11:00 AM
  • The Tower Club (8000 Towers Crescent Dr Suite 1700, Vienna, VA 22182)


Engage with career expert Paula Brand in this interactive session Wisdom from The Purple Parachute. She will share the A.S.T.E.R. Career Model process, which stands for Assess, Seek, Test, Execute and Repeat.  This model can help your organization’s employees understand where they are in the career development process to ensure that your talent is in the right place. It can also provoke personal insights to challenge your own career development.  
  • Learn more about the inspiration for the book and how it is helping others.
  • Discover a practical career development model to help you and your employees move forward in their careers. 
  • Apply the model and insights to your own career to see how they can work for you.

  Paula Brand,


Global Career Coach & Consultant


Speaker, Trainer, Facilitator

Paula Battalia Brand, founder of Brand Career Management, is a Global Career Coach & Consultant, LinkedIn Expert, Speaker, Trainer and Author with a background in human resources, workforce development, training and career counseling. She speaks to groups and provides individual career coaching on using LinkedIn effectively, managing a successful career and navigating through career transitions with a focus on empowering mid-career women to achieve career satisfaction.

Organizational clients have included the World Bank Group, the Caribbean Development Bank, and the Executive Educations programs at Johns Hopkins University (JHU).  She has spoken at many colleges in the Washington DC area including the Robert H. Smith School of Business at the University of Maryland and the School of Advanced International Studies at JHU

Her formal education includes a master’s degree in Applied Psychology (Industrial/Organizational) from the University of Baltimore and a bachelor’s degree from UNC- Greensboro.  Additionally, Paula has earned four industry certifications including Global Career Development Facilitator, Certified Salary Negotiation Specialist, Job and Career Transition Coach and Certified Professional Résumé Writer.

Paula recently released her first book on navigating career transitions titled The Purple Parachute: A Woman’s Guide to Navigating the Winds of Career Change. This DIY guidebook walks you through a step-by-step process to learn about yourself and move you through career transitions successfully.  Learn more about Paula’s book at You can learn more about Paula at


Speaker's book is included with registration and attendance!

The Purple Parachute:

A Woman's Guide to Navigating the Winds of Career Change



8:00am - 9:00am - Registration + Breakfast + Networking

9:00am - 10:30am - Program + Breakout Session

10:30am - 11:00am - Networking

HR Leadership Forum [HRLF]

1530 Key Blvd, Suite 904

Arlington, VA 22209


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