Log in

The Power of the Purple Parachute: A Guide to Navigating the Winds of Career Change

  • Friday, September 08, 2023
  • 8:00 AM - 11:00 AM
  • The Tower Club (8000 Towers Crescent Dr Suite 1700, Vienna, VA 22182)


Registration is closed
Engage with career expert Paula Brand in this interactive session The Power of the Purple Parachute: A Guide to Navigating the Winds of Career Change. She will share the A.S.T.E.R. Career Model process, which stands for Assess, Seek, Test, Execute and Repeat. This model can help your organization’s employees understand where they are in the career development process to ensure that your talent is in the right place. It can also provoke personal insights to challenge your own career development.  
  • Understand the benefits of offering career development to your employees.
  • Discover a practical career development model to help you and your employees move forward in their careers. 
  • Apply the model and insights to your own career to see how they can work for you.

  Paula Brand


Global Career Coach & Consultant


Speaker, Trainer, Facilitator

Paula Battalia Brand, founder of Brand Career Management, is a Global Career Coach & Consultant, LinkedIn Expert, Speaker, Trainer and Author with a background in human resources, workforce development, training and career counseling. She speaks to groups and provides individual career coaching on using LinkedIn effectively, managing a successful career and navigating through career transitions with a focus on empowering mid-career women to achieve career satisfaction.

Some of Paula's clients include the World Bank Group, the Caribbean Development Bank, and the Executive Educations programs at Johns Hopkins University (JHU). She has also spoken at many colleges including the Robert H. Smith School of Business at the University of Maryland and the School of Advanced International Studies at JHU

Paula earned an MA in Applied Psychology (Industrial/Organizational) from the University of Baltimore and a BA from UNC - Greensboro. Additionally, she has earned four industry certifications including Global Career Development Facilitator, Certified Salary Negotiation Specialist, Job and Career Transition Coach and Certified Professional Résumé Writer.

Paula recently released her first book on navigating career transitions titled The Purple Parachute: A Woman’s Guide to Navigating the Winds of Career Change. This DIY guidebook walks you through a step-by-step process to learn about yourself and navigate career transitions successfully. Learn more at and at


Speaker's book is included with registration and attendance!

The Purple Parachute:

A Woman's Guide to Navigating the Winds of Career Change



8:00am - 9:00am - Registration + Breakfast + Networking

9:00am - 10:30am - Program

10:30am - 11:00am - Networking

HR Leadership Forum [HRLF]

1530 Key Blvd, Suite 904

Arlington, VA 22209

(571) 316-0227‬

Powered by Wild Apricot Membership Software